joy smith foundation

Joy Smith Foundation
Media Kit


The Joy Smith Foundation is Canada's leading authority on human trafficking prevention, intervention and support for survivors. Through strengthened criminal laws, enhanced community awareness and compassionate support for survivors, we’ve made a real difference for people from across the country. Founded in 2011 by Joy Smith, the Foundation is now led by her daughter, Janet Campbell.

The Joy Smith Foundation work is focused in two areas:

- Provide educational programs to youth, parents, first responders, educators, human trafficking survivors, community leaders and those working in the justice system
- Assist survivors and their families to restore their lives by getting them the support they need to heal and integrate back into their communities

JSF mission is to ensure that every Canadian woman, man, and child is safe from manipulation, force or abuse of power designed to lure and exploit them into the sex trade or forced labour.

National Human Trafficking Education Centre

In 2021, The Foundation launched the National Human Trafficking Education Centre (NHTEC). We firmly believe that education is our greatest weapon to end human trafficking. Through educating at-risk populations and broadly sharing the signs to watch for, people will learn who might be vulnerable and how to effectively intervene.

NHTEC is a unique online hub that offers a wide variety of educational courses to help Canadians understand and fight human trafficking. The NHTEC is dedicated to comprehensively addressing human trafficking on a national scale.

The Centre’s diverse range of courses and material is composed of two streams – Prevention and Intervention. NHTEC’s Intervention and Prevention programs are delivered in a variety of formats including webinars, seminars and online training courses. In addition, programming can be delivered using both self-guided and/or instructor-led formats. Programming can be delivered in person or virtually.


Janet Campbell - President and CEO

janet campbell

Janet brings a wealth of business experience having directed growth in several organizations and successfully leading in complex environments. She has been actively involved in the Foundation since its inception as a dedicated volunteer and in an advisory position on the Foundation Board. 

joy smith foundation


Janet Campbell

is the average age of entry into the sex trade in Canada
average annual profit a single victim of sex trafficking in Canada can earn the trafficker into the sex trade in Canada
of Canada’s sex trafficking victims are Canadian born